From today (January 15th) the Halen Môn, Anglesey Sea Salt names are protected by the European Protected Designation of Origin (PDO) status, which is one of three special European Protected Food Name (PFN) designations.
Under the EU’s protected food name scheme certain food and drink products receive Europe-wide legal protection against imitation and misuse. The Anglesey Sea Salt Company is already aware of two incidents in Spain and Italy where an inferior salt was sold under the Halen Môn name, and is determined to stop this happening again.
Gaining PDO status will give consumers world-wide the reassurance that Halen Môn means quality Sea Salt.
Alison Lea-Wilson from Halen Mon said; “We’re absolutely delighted that Halen Mon is the first Welsh PDO status and joins the other greats of Welsh Lamb and Beef and Pembrokeshire Early Potatoes. Consumers can now be 100% sure that when they buy Halen Mon Anglesey Sea Salt they are getting a product which has been harvested and packed in Anglesey.”
Alun Davies, Minister for Natural Resources and Food congratulated Halen Môn saying, “Gaining protected food name status is a fantastic achievement and will provide the worldwide recognition that quality produce such as Halen Môn deserves.
“Here in Wales we really do produce some world beating food. As I have set out in my Food and Drink Action plan that is currently out for consultation, I am determined to increase the profile and reputation of Welsh food right across the world. This latest success by Halen Môn will certainly help us to achieve that goal.”